Business owners often avoid social media because it doesn't seem "serious," but this is a mistake. Social media is not just about sharing photos of your lunch plate at the diner on the corner; it's also about connecting with people who might be interested in your business.
It's true that print marketing has changed over the last decade. However, it's still a viable way to promote your business and increase your visibility. Selecting a publication and negotiating a contract are the most difficult parts. If you're concerned about your budget, use these tips for affordable solutions.
If public speaking gives you nightmares of elementary school productions of Shakespearean plays, you're not alone. However, promoting your business sometimes requires you to face your fears, and public speaking is an excellent marketing tool for conferences, trade shows, and other events where you might find potential customers.
A good marketing plan is not a single endeavor or strategy. It requires several different ways to promote your business, including both online and offline avenues. To increase your business's visibility in the market, use the marketing routes that put you in the most contact with customers.